Background: The Art Nouveau movement suggested, for perhaps the first time in human history, that jewelry need not act as a 3-dimensional bank statement. Design became paramount, and the medium was no longer the message — instead, the messenger was the message — and personal adornment became the punctuation.

The desire to adorn ourselves may well be innate. What is the appeal? Does the cool feel of metal and the glitter of stones reach through civilization and into the subconscious brain, reminding of days when the far-off glitter of light on water meant survival? Of the days when a bear claw hung on leather thong spoke of physical prowness and great courage?

Our focus is on jewelry as personal adornment and personal statement — to be enjoyed for its design. The design is of greater importance than the intrinsic value of the components.

Membership is free at this time, and is open to Artisans who design and make Bridge Jewelry and Fine Jewelry. Membership consists of joining and participating in the Joolcrafting mailing list.